Some’ll read this title and say, ‘Au contraire, Steven, the Dallas Cowboys are far from decline (the rise part, that’s implied (See; Gibbon)), they’re NFL’s most valuable commodity.’ In other words, ‘you’re a certifiable loon, Mr. Keys.’
The ‘loon’ line would be way off-base most days but when talking strictly dollars & cents they’d be right on-point.
Forbes last year valued Jerry Jones’ football enterprise at approximately $4 billion, twice the League average (Google). That’s alot of loot and alot of rise.
But there’s more than one way to catalog a cow.
From this viewing vaquero’s vantage point the gridiron guys from Dallas are in steady, uninterrupted decline, looking ‘all hat and no cattle’ as the sun sets on one frustrating, unfulfilled season after another, their last NFC championship coming in 1996 (v GB) on way to their most recent NFL title in SB30 (v PIT).
And the Cowboys roundup still somehow manages to pull off the America’s Team thing. Like “Shane” said, “the brand sticks.” Pray tell, why?
Uniforms & logo are classic cool and Jones has shown good sense to steadfastly refuse any aspirations to change by kids at Nike who seem expert at messing up a good thing (See; Browns, TB, etc.). Plus, nobody really cares about the AT tag anymore. Belichick & Brady don‘t and Packers’ fans want it too much.
But the long-running futility that’s displayed on the Arlington, Texas field renamed AT&T Stadium (‘14) is a major drag and hardly befitting of a franchise that had became the standard of success in American sport ever since Mickey Mantle hung up his spikes (‘68) and Bill Russell called it a career (‘69).
Murchisons & friends (Hawn, Wynne, Lee) gave it life (1960), firm of Schramm, Brandt & Landry gave Cowboys form, early-QB Eddie LeBaron made it fun, All-Pros Don Perkins, Mel Renfro and “Dandy” Don Meredith made it close (Ice Bowl) and Roger “The Dodger” Staubach, Bob Lilly, Ray Wright, Chuck Howley & Dan Reeves got the 1st brass ring (‘71). Then Drew Pearson, Tony Dorsett and Randy White helped hand Tom and Dallas their 2d NFL title (‘78) and Jerry Jones, Jimmy Johnson and Barry Switzer worked the mental maneuvers to resurrect the glory in the 90s with 3 rings in 4.
Since Troy Aikman, Emmitt Smith, Deion Sanders and Michael Irvin hoisted their last Lombardi 20 years ago (1996) the Cowboys have made the post-season but eight times and have not been close to a Super Bowl without having played in nary one NFC championship contest.
Twenty years is a long drought for any team but for the Cowboys crowd it must feel like the well’s run dry for a thirst that’ll never be quenched. Gulp.
And the worst of it is that charismatic Jerry who bought the club in ’89 from the giving arms of the RTC who’d intervened as then owner “Bum” Bright was neck deep in the savings & loan scandal, doesn’t seem all too concerned with Cowboys plight, apparently content with the trophies on his mantel, AT&T rental fees and the resounding cash-register ring he savors with every quarterly report.
When the ’Boys looked to be turning the corner onto Contender Alley back in 2014-15, compiling a RS mark of 12-4 and only exiting playoffs after a gut-wrenching defeat to longtime nemesis Green Bay in the divisional (26-21) (THAT was a catch, and one heck-of-a-catch at that (D.Bryant)!), they lost their run game in the off-season bidding wars when 1500+ man DeMarco Murray chased the bigger bucks (PHI) only to flounder in Philly and then stat-star but oft-injured, long-time Dallas QB Tony Romo (‘06) went down with a clavicle break in W4 as the club limped to 4-12 in 2015.
Tony’s a topper in the pocket and his jersey number surely retired one day but has the luck of a may-fly and crunch-credentials that are somewhat questionable (2-4 PS). He just turned 36 (4.21) and is nearing the end of a long, notable trail.
Because there’s a dearth of pro-style, proven QBs in NFL ranks and Draft16 will have to, in Gomer Pyle speak, “surprise, surprise,” to help alleviate that sorry state, Romo still carries a premium and has full support of Jones, as he should.
But while Cowboys are beginning to re-establish their trademark defense with key team ranks ending upward in middle-of-the-pack in 2015 (#16 papg (23.4) / #17 yapg 9348)), All-Pros Jason Witten, Dez Bryant and Romo are no spring chickens and the ‘need-list’ in Big D is longer than a…chuckwagon chow-line at Chisholm Trail’s close.
Drafts are largely exercises in ephemeralia so don’t expect big reversal of last season’s 4-12 to a 2014 result. Boosting Dallas’ and every team’s chances is that the present state of (quality) competition in the NFL is probably at its lowest ebb in decades (See last season’s flops: ATL, NO, DET, MIA, SD, BAL, CHI, NYG, PHI, etc.) (See Also: NBA16) and anything is possible in NFL16-17.
Though Barbarians are massing at the borders there’s still time for Jerry Jones to put Dallas’ house in order and set ‘em again on that path to glory.
Unless he wants to go down in Texas football lore as the Romulus Augustulus of Cowboys’ empire, he serving as the last Western Roman emperor when the Vandals & Visigoths swarmed Rome (476 AD), he best turn his major attention away from the cha-ching ($) and back to turning this thing around but quick.
“Rome wudn’t burnt in a day (B.Hopkins, American Graffiti (‘75))” but when it was it wudn’t pretty and all the statues came tumbling down. Gasp!
Photo credits: Cowboys.helmet, wc, 5.16.8, Dukeha; Cowboys.Cheer, wc, 7.16.11, D.Wertman; J.Jones, wc, 12.7.15, K.Allison; T.Romo, 10.13.10, bigcatsliar, wc; Barbarians.Rome, wc.cca, 19c, EV.Luminais, BAL; Roman.Legion, wc, Mainz, StoriadItalia, 1979; macroecono, lamcasinoroyal, wc.cca, 2011.
Posted: 4.27.16 @ 4:09pm; Copyright © 2016